Automotive Training Institute

Linthicum, Maryland

COMPANY OVERVIEW

About Automotive Training Institute

Contact

705 Digital Drive Suite V
Linthicum, Maryland
USA
http://www.autotraining.net
888-471-5800

More Info on Automotive Training Institute

ati_2024_tagline_4c_1500
ati_2024_tagline_4c_1500
ati_2024_tagline_4c_1500
ati_2024_tagline_4c_1500
ati_2024_tagline_4c_1500

About Automotive Training Institute

The Automotive Training Institute (ATI) is a leading coaching and consulting company for auto repair and collision shop owners in the United States and Canada. Established in 1980, we’ve helped thousands of shop owners improve their businesses and their lives with proven, measurable and field-tested strategies and practices. ATI currently supports $7.9 billion in revenues of over 1,600 independent repair and body shops, their owners, service advisors and technicians.

Products & Press Releases

Img 4508
Img 4508
Img 4508
Img 4508
Img 4508
Events

ATI hosts groundbreaking 2021 in-person SuperConference event

May 18, 2021
Automotive Training Institute (ATI), a leading coaching and training company for repair and collision shop owners, hosted its 18th annual SuperConference at the Omni Amelia Island...
Ati+logo
Ati+logo
Ati+logo
Ati+logo
Ati+logo
Collision Repair

Automotive Training Institute relaunches Driving Change podcast

Jan. 22, 2021
The podcast, hosted by ATI Performance Coach Geoff Berman, will continue to feature industry experts from the automotive aftermarket industry.

Articles & News

AdobeStock_208921024
Manager and employee in office
Manager and employee in office
Manager and employee in office
Manager and employee in office
Manager and employee in office
Service Repair

A step-by-step guide to conducting annual reviews

Dec. 8, 2023
Annual reviews are not just a routine; they are a critical practice to maintain and improve the quality of service.
AdobeStock_545692209
Technician resting on tire
Technician resting on tire
Technician resting on tire
Technician resting on tire
Technician resting on tire
Service Repair

Why you're not making money on labor in your auto repair shop

Nov. 12, 2023
Profitability hinges on efficient time management and successful pricing strategies.
AdobeStock_577338192
Technician with tire
Technician with tire
Technician with tire
Technician with tire
Technician with tire
Service Repair

Monetizing tire services in your auto repair shop: 10 strategies for success

Oct. 10, 2023
Tires are essential to every vehicle, and their maintenance and replacement are one of the most consistent and profitable areas.
AdobeStock_206209053
Mobile payments
Mobile payments
Mobile payments
Mobile payments
Mobile payments
Business & Finance

Revolutionizing automotive repairs: The power of quick and easy payment options

Sept. 25, 2023
Offering payment options for automotive repairs can significantly benefit both repair shops and their clients.
AdobeStock_454990954
Passing the baton
Passing the baton
Passing the baton
Passing the baton
Passing the baton
Service Repair

How to hire the right second-in-command

Aug. 2, 2023
A qualified SIC will make your business grow, and you'll regain some of your own passion.
1516182380776
1516182380776
1516182380776
1516182380776
1516182380776
Industry News

Automotive Training Institute names new president

Aug. 1, 2023
Craig Montgomery has been appointed president of the Automotive Training Institute.
AdobeStock
Coaching
Coaching
Coaching
Coaching
Coaching
Service Repair

Four essential structured conversations for any leader

July 1, 2023
Create the culture and environment in which your associates can thrive.
Photo courtesy of ATI
ATI hits $3 billion milestone
ATI hits $3 billion milestone
ATI hits $3 billion milestone
ATI hits $3 billion milestone
ATI hits $3 billion milestone
Company/Association News

ATI hits $3 billion milestone

June 29, 2023
Automotive Training Institute (ATI) reached a new milestone by hitting $3 billion gross profit improvement "lift" for their members.
Photo from ATI
ATI's first-ever international shop training sessions to be held in New Zealand
ATI's first-ever international shop training sessions to be held in New Zealand
ATI's first-ever international shop training sessions to be held in New Zealand
ATI's first-ever international shop training sessions to be held in New Zealand
ATI's first-ever international shop training sessions to be held in New Zealand
Company/Association News

ATI's first-ever international shop training sessions to be held in New Zealand

June 16, 2023
Attendees to these events can look forward to excursions, food, an award ceremony, and more.
AdobeStock
Managing auto parts inventory
Managing auto parts inventory
Managing auto parts inventory
Managing auto parts inventory
Managing auto parts inventory
Service Repair

8 tips to make your shop successful with inventory management

June 8, 2023
An accurate inventory system with effective management allows parts usage to be more responsive to your operational demands.

Videos & Resources

Exit Strategy
Exit Strategy
Exit Strategy
Exit Strategy
Exit Strategy
Video Network

What's YOUR End Game?

Dec. 21, 2021
Do you know what your business is worth? Do you know what its value should be? Do you have a plan to get your business to its highest value? Do you have a transition plan for ...
March Ati Webinar
March Ati Webinar
March Ati Webinar
March Ati Webinar
March Ati Webinar
Webinars

Collision leadership: How do we lead our team?

March 24, 2021
In this webinar, presented by Motor Age Training in partnership with ATI's Keith Manich, we discuss the types of leadership styles that are the most effective and what it takes...
1660628632 10829856
1660628632 10829856
1660628632 10829856
1660628632 10829856
1660628632 10829856
The Garage

AAPEX 2012 Live Stream: Day 3, afternoon broadcast

Nov. 14, 2012
Live from the show floor of AAPEX 2012! PTEN Editor Elliot Maras sits down with key industry experts to discuss topics important to the vehicle repair market. In this episode:...
1660628632 10829846
1660628632 10829846
1660628632 10829846
1660628632 10829846
1660628632 10829846
The Garage

AAPEX 2012 Live Stream: Day 3, morning broadcast

Nov. 14, 2012
Live from the show floor of AAPEX 2012 in Las Vegas, PTEN Editor Elliot Maras sits down with industry experts to discuss today's automotive repair market. Learn more about Right...

Request More Information

By clicking above, I acknowledge and agree to Endeavor Business Media’s Terms of Service and to Endeavor Business Media's use of my contact information to communicate with me about offerings by Endeavor, its brands, affiliates and/or third-party partners, consistent with Endeavor's Privacy Policy. In addition, I understand that my personal information will be shared with any sponsor(s) of the resource, so they can contact me directly about their products or services. Please refer to the privacy policies of such sponsor(s) for more details on how your information will be used by them. You may unsubscribe at any time.

All content from Automotive Training Institute

AdobeStock
Service manager greets customer
Service manager greets customer
Service manager greets customer
Service manager greets customer
Service manager greets customer
Service Repair

Five ways to sell in a recessionary climate

May 8, 2023
Method no. 2: take the time to explain and educate so the customer feels more comfortable coming to you for services.
AdobeStock
Happy automotive technician under car
Happy automotive technician under car
Happy automotive technician under car
Happy automotive technician under car
Happy automotive technician under car
Service Repair

Here's how to get more 'A' techs in your shop

April 1, 2023
Successful companies are the ones that can find, get, and keep great employees. What is your plan for finding great techs?
AdobeStock
Technician with laptop under hood of car
Technician with laptop under hood of car
Technician with laptop under hood of car
Technician with laptop under hood of car
Technician with laptop under hood of car
Service Repair

How much should your check engine diagnostic sell for?

March 1, 2023
We have been justifying free diagnostics to our A techs for a really long time. It’s time we stop.
AdobeStock_366981556
Technician taking a break in the shop
Technician taking a break in the shop
Technician taking a break in the shop
Technician taking a break in the shop
Technician taking a break in the shop
Service Repair

Are you ruining your best employees?

Feb. 1, 2023
You’re probably familiar with the 80/20 rule: what someone accomplishes in three hours of his or her day will net him or her 80 percent of what they get done in a day. Is this...
AdobeStock_217569639
KPIs
KPIs
KPIs
KPIs
KPIs
Collision Repair

Your checkbook is balanced, but how are your KPIs?

Jan. 23, 2023
Some small businesses have survived on a checkbook operational analysis basis. But for a complete understanding of your business for long-term growth or sustainability, we must...
Adobe Stock 261284290
Adobe Stock 261284290
Adobe Stock 261284290
Adobe Stock 261284290
Adobe Stock 261284290
Service Repair

The must-have revenue stream for shops in 2023

Jan. 4, 2023
If your shop does not sell tires, then ask yourself — why not?
AdobeStock_366982462
Adobe Stock 366982462
Adobe Stock 366982462
Adobe Stock 366982462
Adobe Stock 366982462
Adobe Stock 366982462
Service Repair

How to find what motivates your people to produce

Dec. 11, 2022
In today's world, finding good people is getting harder and harder. As an owner, you need to find your employee's motivation and utilize that knowledge to get them to produce ...
AdobeStock_203741305.jpeg
Adobe Stock 203741305
Adobe Stock 203741305
Adobe Stock 203741305
Adobe Stock 203741305
Adobe Stock 203741305
Service Repair

Five ways to avoid the 10-year dropout

Nov. 18, 2022
According to Entrepreneur Magazine, only 50 percent of small businesses make it beyond the five-year mark. Lack of sufficient cash flow and market shifts are often the culprits...
AdobeStock_214624851
Technician
Technician
Technician
Technician
Technician
Service Repair

Is your business out of shape?

Oct. 29, 2022
Sales growth is slowing, and most service desk employees are out of shape when it comes to overcoming objections.
AdobeStock_287534458.jpeg
Adobe Stock 287534458
Adobe Stock 287534458
Adobe Stock 287534458
Adobe Stock 287534458
Adobe Stock 287534458
Service Repair

Who should pay for the courtesy check?

Sept. 21, 2022
When did it become the norm to start giving away our time for free to customers?
From AdobeStock_305903486
The COO will work to ensure all departments are working together and communication is clear at all levels and become the leader of the CEO’s vision.
The COO will work to ensure all departments are working together and communication is clear at all levels and become the leader of the CEO’s vision.
The COO will work to ensure all departments are working together and communication is clear at all levels and become the leader of the CEO’s vision.
The COO will work to ensure all departments are working together and communication is clear at all levels and become the leader of the CEO’s vision.
The COO will work to ensure all departments are working together and communication is clear at all levels and become the leader of the CEO’s vision.
Service Repair

Is your business ready for a COO?

Aug. 4, 2022
At some point, you need to pull away from the day-to-day operation of the business. Who will be the person to provide you with that opportunity?
AdobeStock_99746401
Shops can provide superior customer service by embracing maintenance.
Shops can provide superior customer service by embracing maintenance.
Shops can provide superior customer service by embracing maintenance.
Shops can provide superior customer service by embracing maintenance.
Shops can provide superior customer service by embracing maintenance.
Service Repair

How to increase your average repair order

June 16, 2022
As long as we build great relationships with and educate our customers, our profits naturally increase, because they will feel like we are adding value.
AdobeStock_234410136
Adobe Stock 234410136
Adobe Stock 234410136
Adobe Stock 234410136
Adobe Stock 234410136
Adobe Stock 234410136
Service Repair

Time-cleaning is the way to producing results

May 24, 2022
Think strategically about your goals and then choose the best tasks to reach them.
AdobeStock_244632453
Adobe Stock 244632453
Adobe Stock 244632453
Adobe Stock 244632453
Adobe Stock 244632453
Adobe Stock 244632453
Service Repair

5 secrets to setting and achieving your goals

April 1, 2022
When you commit to setting goals the right way, you will be more likely to act to achieve them
AdobeStock_83640646
Adobe Stock 83640646
Adobe Stock 83640646
Adobe Stock 83640646
Adobe Stock 83640646
Adobe Stock 83640646
Service Repair

How to adjust your business plan to have a more successful year

March 21, 2022
If things aren’t going according to plan, it’s time to make some adjustments or change course entirely to ensure that you finish the year strong.
AdobeStock
Adobe Stock 216890279
Adobe Stock 216890279
Adobe Stock 216890279
Adobe Stock 216890279
Adobe Stock 216890279
Business & Finance

Why it's important to track your shop's conversion rate

Feb. 10, 2022
While key performance indicators (KPIs) are the best way to determine how well our business is doing, the most common ones tracked rarely include the conversion rate, which is...
Adobe Stock 260046936
Adobe Stock 260046936
Adobe Stock 260046936
Adobe Stock 260046936
Adobe Stock 260046936
Human Resources

How to plan for more effective, efficient workdays

Dec. 6, 2021
Build a healthy balance between your work and personal lives.
Adobe Stock 99064555
Adobe Stock 99064555
Adobe Stock 99064555
Adobe Stock 99064555
Adobe Stock 99064555
Service Repair

The pandemic's impact on business practices

Nov. 1, 2021
Evaluating new business practices developed in response to COVID-19 and determining what is worth keeping long-term
Photo 78672453 © Diana Eller | Dreamstime.com
Dreamstime S 78672453
Dreamstime S 78672453
Dreamstime S 78672453
Dreamstime S 78672453
Dreamstime S 78672453
Business & Finance

From hiring the right person to ensuring the right fit

Sept. 10, 2021
Taking the time to source the right person for the job is the most important step in hiring
Adobe Stock 84935432
Adobe Stock 84935432
Adobe Stock 84935432
Adobe Stock 84935432
Adobe Stock 84935432
Business & Finance

Increase ARO, sales by improving courtesy checks

Aug. 3, 2021
Focus on total estimated sales dollars in your shop to track growth
Adobe Stock
Adobe Stock 318705437
Adobe Stock 318705437
Adobe Stock 318705437
Adobe Stock 318705437
Adobe Stock 318705437
Business & Finance

How to prepare your shop for change

July 1, 2021
Change is constant in business. So you need to be proactive and prepare for issues that can arise when making changes or adapting to changes in your business.
Ati Logo
Ati Logo
Ati Logo
Ati Logo
Ati Logo
Industry News

ATI SuperConference 2021 attendees raise $60,000 for charity

The donation benefits the mikeroweWORKS Foundation, a skilled trades training charitable organization.
Photo 215059974 © Jittawit Tachakanjanapong | Dreamstime.com
Dreamstime Xxl 215059974
Dreamstime Xxl 215059974
Dreamstime Xxl 215059974
Dreamstime Xxl 215059974
Dreamstime Xxl 215059974
Service Repair

6 security tips every auto repair shop should follow

May 19, 2021
When it comes to the security of your shop, don't leave anything to chance.
Photo 139827081 © Noppon Kobpimai | Dreamstime.com
Dreamstime Xxl 139827081
Dreamstime Xxl 139827081
Dreamstime Xxl 139827081
Dreamstime Xxl 139827081
Dreamstime Xxl 139827081
Business & Finance

How great follow-up skills increase sales and referrals

April 15, 2021
Of the million things sales reps must deal with, following up is such a key aspect of the job. Discover how to master the follow-up process to close more deals and build loyalty...
Screen Shot 2020 12 23 At 10 32 42 Am
Screen Shot 2020 12 23 At 10 32 42 Am
Screen Shot 2020 12 23 At 10 32 42 Am
Screen Shot 2020 12 23 At 10 32 42 Am
Screen Shot 2020 12 23 At 10 32 42 Am
Shop Operations

Mastering the art of positive communication

Dec. 15, 2020
When you speak to your employees, your customers, or even your family members, are you making a conscious effort to be positive?
Service Repair

How to empower employees to get maximum performance results

Oct. 19, 2020
Your role as owner, manager, or supervisor is to lead and manage your employees to do their work properly and efficiently, and achieve the goals and results you have set for the...
Collision Repair

ATI hits milestone of $2 billion in gross profit lift for members

Oct. 12, 2020
This achievement comes just 30 months after the company announced their $1 billion dollar milestone at ATI’s 2018 SuperConference.
Service Repair

Lessons learned from the pandemic and how to apply them

July 15, 2020
Although it appears we're on the backend of the pandemic, I'm sure it will have a lasting effect on all of us and our industry for years to come. For better or for worse...