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    • Automotive Training Institute

    Linthicum, Maryland

    COMPANY OVERVIEW

    About Automotive Training Institute

    Contact

    705 Digital Drive Suite V
    Linthicum, Maryland
    USA
    http://www.autotraining.net
    888-471-5800

    More Info on Automotive Training Institute

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    ati_2024_tagline_4c_1500

    About Automotive Training Institute

    The Automotive Training Institute (ATI) is a leading coaching and consulting company for auto repair and collision shop owners in the United States and Canada. Established in 1980, we’ve helped thousands of shop owners improve their businesses and their lives with proven, measurable and field-tested strategies and practices. ATI currently supports $7.9 billion in revenues of over 1,600 independent repair and body shops, their owners, service advisors and technicians.

    Products & Press Releases

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    Events

    ATI hosts groundbreaking 2021 in-person SuperConference event

    May 18, 2021
    Automotive Training Institute (ATI), a leading coaching and training company for repair and collision shop owners, hosted its 18th annual SuperConference at the Omni Amelia Island...
    Ati+logo
    Ati+logo
    Ati+logo
    Ati+logo
    Ati+logo
    Collision Repair

    Automotive Training Institute relaunches Driving Change podcast

    Jan. 22, 2021
    The podcast, hosted by ATI Performance Coach Geoff Berman, will continue to feature industry experts from the automotive aftermarket industry.

    Articles & News

    AdobeStock_208921024
    Manager and employee in office
    Manager and employee in office
    Manager and employee in office
    Manager and employee in office
    Manager and employee in office
    Service Repair

    A step-by-step guide to conducting annual reviews

    Dec. 8, 2023
    Annual reviews are not just a routine; they are a critical practice to maintain and improve the quality of service.
    AdobeStock_545692209
    Technician resting on tire
    Technician resting on tire
    Technician resting on tire
    Technician resting on tire
    Technician resting on tire
    Service Repair

    Why you're not making money on labor in your auto repair shop

    Nov. 12, 2023
    Profitability hinges on efficient time management and successful pricing strategies.
    AdobeStock_577338192
    Technician with tire
    Technician with tire
    Technician with tire
    Technician with tire
    Technician with tire
    Service Repair

    Monetizing tire services in your auto repair shop: 10 strategies for success

    Oct. 10, 2023
    Tires are essential to every vehicle, and their maintenance and replacement are one of the most consistent and profitable areas.
    AdobeStock_206209053
    Mobile payments
    Mobile payments
    Mobile payments
    Mobile payments
    Mobile payments
    Business & Finance

    Revolutionizing automotive repairs: The power of quick and easy payment options

    Sept. 25, 2023
    Offering payment options for automotive repairs can significantly benefit both repair shops and their clients.
    AdobeStock_454990954
    Passing the baton
    Passing the baton
    Passing the baton
    Passing the baton
    Passing the baton
    Service Repair

    How to hire the right second-in-command

    Aug. 2, 2023
    A qualified SIC will make your business grow, and you'll regain some of your own passion.
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    1516182380776
    1516182380776
    1516182380776
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    Industry News

    Automotive Training Institute names new president

    Aug. 1, 2023
    Craig Montgomery has been appointed president of the Automotive Training Institute.
    AdobeStock
    Coaching
    Coaching
    Coaching
    Coaching
    Coaching
    Service Repair

    Four essential structured conversations for any leader

    July 1, 2023
    Create the culture and environment in which your associates can thrive.
    Photo courtesy of ATI
    ATI hits $3 billion milestone
    ATI hits $3 billion milestone
    ATI hits $3 billion milestone
    ATI hits $3 billion milestone
    ATI hits $3 billion milestone
    Company/Association News

    ATI hits $3 billion milestone

    June 29, 2023
    Automotive Training Institute (ATI) reached a new milestone by hitting $3 billion gross profit improvement "lift" for their members.
    Photo from ATI
    ATI's first-ever international shop training sessions to be held in New Zealand
    ATI's first-ever international shop training sessions to be held in New Zealand
    ATI's first-ever international shop training sessions to be held in New Zealand
    ATI's first-ever international shop training sessions to be held in New Zealand
    ATI's first-ever international shop training sessions to be held in New Zealand
    Company/Association News

    ATI's first-ever international shop training sessions to be held in New Zealand

    June 16, 2023
    Attendees to these events can look forward to excursions, food, an award ceremony, and more.
    AdobeStock
    Managing auto parts inventory
    Managing auto parts inventory
    Managing auto parts inventory
    Managing auto parts inventory
    Managing auto parts inventory
    Service Repair

    8 tips to make your shop successful with inventory management

    June 8, 2023
    An accurate inventory system with effective management allows parts usage to be more responsive to your operational demands.

    Videos & Resources

    Exit Strategy
    Exit Strategy
    Exit Strategy
    Exit Strategy
    Exit Strategy
    Video Network

    What's YOUR End Game?

    Dec. 21, 2021
    Do you know what your business is worth? Do you know what its value should be? Do you have a plan to get your business to its highest value? Do you have a transition plan for ...
    March Ati Webinar
    March Ati Webinar
    March Ati Webinar
    March Ati Webinar
    March Ati Webinar
    Webinars

    Collision leadership: How do we lead our team?

    March 24, 2021
    In this webinar, presented by Motor Age Training in partnership with ATI's Keith Manich, we discuss the types of leadership styles that are the most effective and what it takes...
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    The Garage

    AAPEX 2012 Live Stream: Day 3, afternoon broadcast

    Nov. 14, 2012
    Live from the show floor of AAPEX 2012! PTEN Editor Elliot Maras sits down with key industry experts to discuss topics important to the vehicle repair market. In this episode:...
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    The Garage

    AAPEX 2012 Live Stream: Day 3, morning broadcast

    Nov. 14, 2012
    Live from the show floor of AAPEX 2012 in Las Vegas, PTEN Editor Elliot Maras sits down with industry experts to discuss today's automotive repair market. Learn more about Right...

    Request More Information

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    All content from Automotive Training Institute

    AdobeStock
    Service manager greets customer
    Service manager greets customer
    Service manager greets customer
    Service manager greets customer
    Service manager greets customer
    Service Repair

    Five ways to sell in a recessionary climate

    May 8, 2023
    Method no. 2: take the time to explain and educate so the customer feels more comfortable coming to you for services.
    AdobeStock
    Happy automotive technician under car
    Happy automotive technician under car
    Happy automotive technician under car
    Happy automotive technician under car
    Happy automotive technician under car
    Service Repair

    Here's how to get more 'A' techs in your shop

    April 1, 2023
    Successful companies are the ones that can find, get, and keep great employees. What is your plan for finding great techs?
    AdobeStock
    Technician with laptop under hood of car
    Technician with laptop under hood of car
    Technician with laptop under hood of car
    Technician with laptop under hood of car
    Technician with laptop under hood of car
    Service Repair

    How much should your check engine diagnostic sell for?

    March 1, 2023
    We have been justifying free diagnostics to our A techs for a really long time. It’s time we stop.
    AdobeStock_366981556
    Technician taking a break in the shop
    Technician taking a break in the shop
    Technician taking a break in the shop
    Technician taking a break in the shop
    Technician taking a break in the shop
    Service Repair

    Are you ruining your best employees?

    Feb. 1, 2023
    You’re probably familiar with the 80/20 rule: what someone accomplishes in three hours of his or her day will net him or her 80 percent of what they get done in a day. Is this...
    AdobeStock_217569639
    KPIs
    KPIs
    KPIs
    KPIs
    KPIs
    Collision Repair

    Your checkbook is balanced, but how are your KPIs?

    Jan. 23, 2023
    Some small businesses have survived on a checkbook operational analysis basis. But for a complete understanding of your business for long-term growth or sustainability, we must...
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    Adobe Stock 261284290
    Adobe Stock 261284290
    Adobe Stock 261284290
    Adobe Stock 261284290
    Service Repair

    The must-have revenue stream for shops in 2023

    Jan. 4, 2023
    If your shop does not sell tires, then ask yourself — why not?
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    Adobe Stock 366982462
    Adobe Stock 366982462
    Adobe Stock 366982462
    Adobe Stock 366982462
    Adobe Stock 366982462
    Service Repair

    How to find what motivates your people to produce

    Dec. 11, 2022
    In today's world, finding good people is getting harder and harder. As an owner, you need to find your employee's motivation and utilize that knowledge to get them to produce ...
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    Adobe Stock 203741305
    Adobe Stock 203741305
    Adobe Stock 203741305
    Adobe Stock 203741305
    Adobe Stock 203741305
    Service Repair

    Five ways to avoid the 10-year dropout

    Nov. 18, 2022
    According to Entrepreneur Magazine, only 50 percent of small businesses make it beyond the five-year mark. Lack of sufficient cash flow and market shifts are often the culprits...
    AdobeStock_214624851
    Technician
    Technician
    Technician
    Technician
    Technician
    Service Repair

    Is your business out of shape?

    Oct. 29, 2022
    Sales growth is slowing, and most service desk employees are out of shape when it comes to overcoming objections.
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    Adobe Stock 287534458
    Adobe Stock 287534458
    Adobe Stock 287534458
    Adobe Stock 287534458
    Adobe Stock 287534458
    Service Repair

    Who should pay for the courtesy check?

    Sept. 21, 2022
    When did it become the norm to start giving away our time for free to customers?
    From AdobeStock_305903486
    The COO will work to ensure all departments are working together and communication is clear at all levels and become the leader of the CEO’s vision.
    The COO will work to ensure all departments are working together and communication is clear at all levels and become the leader of the CEO’s vision.
    The COO will work to ensure all departments are working together and communication is clear at all levels and become the leader of the CEO’s vision.
    The COO will work to ensure all departments are working together and communication is clear at all levels and become the leader of the CEO’s vision.
    The COO will work to ensure all departments are working together and communication is clear at all levels and become the leader of the CEO’s vision.
    Service Repair

    Is your business ready for a COO?

    Aug. 4, 2022
    At some point, you need to pull away from the day-to-day operation of the business. Who will be the person to provide you with that opportunity?
    AdobeStock_99746401
    Shops can provide superior customer service by embracing maintenance.
    Shops can provide superior customer service by embracing maintenance.
    Shops can provide superior customer service by embracing maintenance.
    Shops can provide superior customer service by embracing maintenance.
    Shops can provide superior customer service by embracing maintenance.
    Service Repair

    How to increase your average repair order

    June 16, 2022
    As long as we build great relationships with and educate our customers, our profits naturally increase, because they will feel like we are adding value.
    AdobeStock_234410136
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    Adobe Stock 234410136
    Adobe Stock 234410136
    Adobe Stock 234410136
    Adobe Stock 234410136
    Service Repair

    Time-cleaning is the way to producing results

    May 24, 2022
    Think strategically about your goals and then choose the best tasks to reach them.
    AdobeStock_244632453
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    Adobe Stock 244632453
    Adobe Stock 244632453
    Adobe Stock 244632453
    Adobe Stock 244632453
    Service Repair

    5 secrets to setting and achieving your goals

    April 1, 2022
    When you commit to setting goals the right way, you will be more likely to act to achieve them
    AdobeStock_83640646
    Adobe Stock 83640646
    Adobe Stock 83640646
    Adobe Stock 83640646
    Adobe Stock 83640646
    Adobe Stock 83640646
    Service Repair

    How to adjust your business plan to have a more successful year

    March 21, 2022
    If things aren’t going according to plan, it’s time to make some adjustments or change course entirely to ensure that you finish the year strong.
    AdobeStock
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    Adobe Stock 216890279
    Adobe Stock 216890279
    Adobe Stock 216890279
    Adobe Stock 216890279
    Business & Finance

    Why it's important to track your shop's conversion rate

    Feb. 10, 2022
    While key performance indicators (KPIs) are the best way to determine how well our business is doing, the most common ones tracked rarely include the conversion rate, which is...
    Adobe Stock 260046936
    Adobe Stock 260046936
    Adobe Stock 260046936
    Adobe Stock 260046936
    Adobe Stock 260046936
    Human Resources

    How to plan for more effective, efficient workdays

    Dec. 6, 2021
    Build a healthy balance between your work and personal lives.
    Adobe Stock 99064555
    Adobe Stock 99064555
    Adobe Stock 99064555
    Adobe Stock 99064555
    Adobe Stock 99064555
    Service Repair

    The pandemic's impact on business practices

    Nov. 1, 2021
    Evaluating new business practices developed in response to COVID-19 and determining what is worth keeping long-term
    Photo 78672453 © Diana Eller | Dreamstime.com
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    Dreamstime S 78672453
    Dreamstime S 78672453
    Dreamstime S 78672453
    Dreamstime S 78672453
    Business & Finance

    From hiring the right person to ensuring the right fit

    Sept. 10, 2021
    Taking the time to source the right person for the job is the most important step in hiring
    Adobe Stock 84935432
    Adobe Stock 84935432
    Adobe Stock 84935432
    Adobe Stock 84935432
    Adobe Stock 84935432
    Business & Finance

    Increase ARO, sales by improving courtesy checks

    Aug. 3, 2021
    Focus on total estimated sales dollars in your shop to track growth
    Adobe Stock
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    Adobe Stock 318705437
    Adobe Stock 318705437
    Adobe Stock 318705437
    Adobe Stock 318705437
    Business & Finance

    How to prepare your shop for change

    July 1, 2021
    Change is constant in business. So you need to be proactive and prepare for issues that can arise when making changes or adapting to changes in your business.
    Ati Logo
    Ati Logo
    Ati Logo
    Ati Logo
    Ati Logo
    Industry News

    ATI SuperConference 2021 attendees raise $60,000 for charity

    VehicleServicePros.com Staff
    June 15, 2021
    The donation benefits the mikeroweWORKS Foundation, a skilled trades training charitable organization.
    Photo 215059974 © Jittawit Tachakanjanapong | Dreamstime.com
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    Dreamstime Xxl 215059974
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    Service Repair

    6 security tips every auto repair shop should follow

    May 19, 2021
    When it comes to the security of your shop, don't leave anything to chance.
    Photo 139827081 © Noppon Kobpimai | Dreamstime.com
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    Dreamstime Xxl 139827081
    Dreamstime Xxl 139827081
    Dreamstime Xxl 139827081
    Dreamstime Xxl 139827081
    Business & Finance

    How great follow-up skills increase sales and referrals

    April 15, 2021
    Of the million things sales reps must deal with, following up is such a key aspect of the job. Discover how to master the follow-up process to close more deals and build loyalty...
    Screen Shot 2020 12 23 At 10 32 42 Am
    Screen Shot 2020 12 23 At 10 32 42 Am
    Screen Shot 2020 12 23 At 10 32 42 Am
    Screen Shot 2020 12 23 At 10 32 42 Am
    Screen Shot 2020 12 23 At 10 32 42 Am
    Shop Operations

    Mastering the art of positive communication

    Dec. 15, 2020
    When you speak to your employees, your customers, or even your family members, are you making a conscious effort to be positive?
    Service Repair

    How to empower employees to get maximum performance results

    Oct. 19, 2020
    Your role as owner, manager, or supervisor is to lead and manage your employees to do their work properly and efficiently, and achieve the goals and results you have set for the...
    Collision Repair

    ATI hits milestone of $2 billion in gross profit lift for members

    Oct. 12, 2020
    This achievement comes just 30 months after the company announced their $1 billion dollar milestone at ATI’s 2018 SuperConference.
    Service Repair

    Lessons learned from the pandemic and how to apply them

    July 15, 2020
    Although it appears we're on the backend of the pandemic, I'm sure it will have a lasting effect on all of us and our industry for years to come. For better or for worse...